ComStrat 476

 Here is a creative brief that I found on Reebok. Reebok is a company best known for athletic clothing and running shoes. From the first glance, the brief seems to hit on the important bits of information. However it also  One of the speaker's in this week's module videos, Maira Kalman, spoke about the duality in the deadline and a dream. I thought this was a prticualry interesting comment. Reading more into Maira Kalman, I found out a profile where she goes more in-depth into her background, the author wrote that Kalman has a unique curiosity about objects and people, which is really a curiosity about history and humanity.  If we apply some of these concepts along with the rest of our learnings this week we can apply that to Reebok's creative brief and gain unique perspective. https://www.thecut.com/2018/04/profile-maira-kalman-author-and-illustrator.html This brief has a standard template of the company logo and the core categories below it. It starts with the company b...

  Twyla Tharp talks about what it’s like to walk into an empty room and create in Chapter 1 of The Creative Habit. Elizabeth Gilbert talks about her creative process, and all the ups and downs, in her TED talk. How does your personal creative process work? A few questions to consider, and please don’t let these constrain your writing: how does the blank page with blinking cursor make you feel before you start a paper? where do you look to for “scratching” your creativity (see Ch. 6 of The Creative Habit)? when/where are you most creative? In Chapter 6 of The Creative Habit, Twyla Tharp talks a little bit about what it feels like when you start a blank canvas in the face. The way Twyla describes the creative process is very intimate and real for me. It's the feeling of emptiness, and fear with no end in sight. This is a familiar feeling for me. The blank page with the blinking cursor when I start a paper makes me feel like an infinite amount of work left. Often times I spend more ti...