ComStrat 476

What do you think the difference is between a fact and an insight? Provide examples that support your point-of-view.   From my perspective facts and insights have many similarities. First, the objective of each is to help understand or explain a truth.   This truth can be a scientific truth, such as a math equation. Or it could be a product truth, such as the claim a product makes around it’s percentage of calcium it provides.   One key difference between a fact and an insight, is that facts provide a rigid indisputable answer while an insight can provide a broad understanding of an answer. One example of a fact is that two plus two = 4. One example of an insight is understanding how first graders feel about the two plus two equation.   If we broadened this into an Account Planner role, we can look into some additional examples. If you are an Account Planner tasked with creating a campaign around a new nutrition bar called “Moneybar”, you may need to ...

 When I think of a piece of brand communication that resonates with me it’s difficult to parse thru the various types of channels that we are presented with brand communication. I spend my free time lately streaming tv shows and using different types of social media.   One brand experience that stands out is FanDuel. FanDuel is a gambling company that offers sportsbook, daily fantasy sports, essentially acting as an online casino. Having lived most of my life in Washington State I had no experience with companies like FanDuel, as online gambling was and still is illegal.   I moved to New York City in 2019, and unbeknownst to me New York City legislature passed into law the ability for residents to take part in legal online sports betting applications beginning in January 2022.   Despite not being aware of this new law, I noticed a FanDuel advertisement for New York residents. FanDuel created insights on the law that had passed back in April 2021. There was so m...